The GENESIS G-Soley Dufflebag is the first sneaker made from upcycled military duffel bags. Upcycling is the other side of the recycling process. Most often, recycling means transforming or extracting useful materials from one product and creating another, new material. In contrast to upcycling, where old products are left in their original state, the type of material is not changed and a new product is created from it to gives the original a new and better value.