Some Genesis sneakers are made entirely or partially of vegan leather derived from the elephant ear plant. This particular vegan leather is a breathable material with leather-like properties from the use of elephant ear plants. Additionally, because it is made of leaves, this innovative material is environmentally friendly.
The plant does not compete with food or forage plants, but grows strongly and year round at forest edges and river banks. The leaf is simply collected without killing any plants in the process. The leaves are collected in sustainable areas and afforestation farms, after which they are dried and sown with organic cotton.
The reforestation farms produce oxygen and ensure a balanced life cycle assessment. In addition, organic waste is composted and fed to the soil as a source of nutrients.