The vision is to create a sneaker label characterized by a love for sneakers and sneaker design, an eye for detail, and especially through the use of sustainable materials and mixed materials. Everyone who buys a GENESIS sneaker should get the good feeling that they have made their free and responsible decision. Because wearing a GENESIS sneaker means that you are worth something to yourself and that another person deserves something. Our goal is to create a sneaker that contains the highest possible content of recycled, sustainable and environmentally sound materials at the highest possible level. With the aim of constantly improving it and taking it to the next level. During our travels on all continents, we took every opportunity to look for special materials for our sneakers. We visit plantations and manufacturers to seek direct contact for the most environmentally friendly building blocks that are produced under decent conditions.
In all areas of life, the protection of the environment and sustainable production is becoming increasingly important. As a brand, GENESIS wants to stand up to many of the ecologically irresponsible and inhumane practices of the fashion industry. Thus, it is self-evident for us to express our views on the environment by selecting our most sustainable materials. We want to give ourselves and every human being a chance to make a small contribution to this much needed development. Our sneakers and all materials are made in factories where sustainability, expertise and human dignity take precedence. With this approach and with every sneaker we buy, we strengthen these companies and the idea behind them. At the same time it emphasizes the responsibility we all have. We donate part of our profits for purposes and to organizations that we believe in and that have the same aspiration and spirit.