Genesis Footwear is a new sneaker brand that focuses on sustainability, fair labor practices and responsible use of our world`s resources without sacrificing good style or compromising on design.
Our drive is a better, cleaner future. We therefore process the highest possible percentage of recycled, sustainable and environmentally friendly materials and, through our many years of experience in sneaker design and production, are constantly pushing the boundaries of what is possible. We can proudly say that it will be hard to find a sneaker with such a low carbon footprint. (To learn more about our wide range of sustainable materials, visit materials).
Our sneakers, as well as all materials used in the manufacturing process, are made in factories where sustainability and human dignity are top priorities. Through this approach and with every sneaker sold, we strengthen these companies and the idea behind it.
Due to the good working conditions, the elaborate production and the use of sustainable materials, the production of a Genesis sneaker costs 5-7 times more than that of common sneaker brands. Nevertheless, we sell our Genesis sneakers for the same price. We manage to do this because big sneaker brands spend 70% of their costs on advertising. We at Genesis Footwear work without classic advertising and marketing to be able to offer our sneakers at a fair price.
With Genesis Footwear, we do our part and combine fashion consciousness with a perspective of a greener, fairer and more livable future. We donate a portion of our profits to One Earth - One Ocean EV., Surf Riders Foundation and the Sea Shepherds Mission. These are organizations that are close to our hearts and that share our aspirations and spirit.
We think that only a responsible brand is a sustainable brand.