With an unwavering commitment to sustainability, fair labor practices, and responsibly sourced resources, Genesis Footwear is taking the sneaker world by storm with highly comfortable, stylish, and eco-friendly designs consumers love.
Simply put? Our desire to achieve a cleaner and greener future is our driving factor. As such, we have made it our mission to process only the highest possible percentage of recycled, sustainable, and environmentally friendly materials. Fortunately, through our many years of experience in sneaker design and production, we feel called upon to constantly push the boundaries of what is possible in sustainable fashion. It is a responsibility we do not take lightly. In fact, we are proud to say that finding a sneaker with a lower carbon footprint than ours is virtually impossible.
Speaking of a low carbon footprint…
Our sneakers and all materials used in the manufacturing process are made in factories where sustainability and human dignity are top priorities. Through this approach and with every sneaker sold, we empower not only our own company but companies everywhere to pursue greener and more humane labor practices.
Due to the favorable working conditions, elaborate production methods, and the use of sustainable materials, the production of a Genesis sneaker costs a whopping 5-7 times more than that of common sneaker brands. Nevertheless, we sell our sneakers for the same price. We manage to do this because while big sneaker brands spend 70% of their costs on advertising, we keep advertising costs to a minimum. Without a classic advertising and marketing budget, we are thus able to offer consumers a fair price for an impressive sneaker.
When we`re not designing new sneakers, speaking to suppliers about the latest and greatest in eco-friendly manufacturing, or dreaming up ways to reduce our carbon footprint, we love to give back to organizations that share our aspirations and spirit. As such, we are proud to donate a portion of our sales to charities such as One Earth - One Ocean EV., Surf Riders Foundation, and the Sea Shepherds Mission.
At the end of the day, we at Genesis Footwear are simply proud to do our part to promote a greener, fairer, and more livable future by fusing fashion with eco-friendly design. To us, there is nothing more fashion forward than sustainability.